The Power of Big Data with Point of Sale: Driving restaurant growth through actionable customer insights
Thursday, April 26, 2018 at 2:00 PM EST
PAR and Marketing Vitals are excited to partner for this information-packed hour on how to leverage restaurant technology for customer learning.
Lincoln Manning, VP of Business Development at PAR, will talk about the power of cloud-based POS solutions as the transactional engine driving your restaurant operations. The open API architecture of cloud systems unleashes the incredible power of integration partnerships to optimize the use of that data to gain clarity of your customer behavior. A prime example of this is the powerful insights PAR Brink POS customers are gaining through the integration with Marketing Vitals.
Marketing Vitals helps restaurants improve sales and increase profits through innovative, data-mining marketing analytics software. Rom Krupp, CEO of Marketing Vitals, has been a leader in the field of restaurant analytics for over 20 years.
In this webinar, we’ll discuss:
Rom Krupp is Founder & CEO, Marketing Vitals
Rom Krupp is Founder & CEO of award-winning Marketing Vitals, a game-changing analytics software helping restaurants of all shapes and sizes with intelligence that leads to actionable decision-making. For more than 20 years, Rom Krupp has worked with over 500 brands assisting with technology systems and at Marketing Vitals he is now in the business of helping restaurants turn data into dollars. His groundbreaking approach and visionary insights have provided a platform that is now enabling restaurant owners, consultants, and the C-suite of national and international restaurant franchises to pinpoint what’s working in their organization and what isn’t. In 2017, Rom Krupp led a strategic initiative announcing a collaborative partnership between Marketing Vitals and TDn2K, the restaurant industry’s leading financial capital analytics firm, to increase the understanding, value and influence of big data, as it pertains to the service industry. Rom Krupp was named Executive of the Year by Business Intelligence Group, regularly speaks at industry events sharing perspective and insights, writes a monthly column for FSR & QSR digital editions, and hosts RestCon, the annual big data restaurant marketing conference. Rom Krupp’s vision and actionable knowledge on the power of big data gathering and analysis for restaurant business growth have been measurable making him one of the most prominent voices in the field.
Lincoln Manning, VP of POS Solutions, PAR Tech Inc.
Lincoln joined the PAR Team in 2016 and is an accomplished sales leader that runs a committed and dedicated team. With over 15 years in the industry, Lincoln brings experience to his daily role. Prior to joining PAR Lincoln held roles with EPiServer, Sitecore and Avanade. He is a graduate of San Diego State and resides in CA with his family.
The Fast Food Wars: Who Will Dethrone McDonald’s and What Can You Learn From the Winner?
The fast food wars have waged for decades, and now competition between the major chains has escalated. From overhauling value menus to investing in innovative services like third-party delivery, online ordering, and mobile application development, major chains are making changes this year to provide better guest experiences than their competitors. This webinar will examine the state of the industry, evaluate the impact of the changing landscape, and determine which brands have what it takes to topple McDonald’s as the leader in the fast food market.
You’ll receive a thorough analysis of what brands are succeeding and why, and what others need to do to keep pace with industry leaders. You’ll learn what you can do to enhance your guest engagement strategy and keep up with your competition. These insights will apply to any concept ranging from fellow fast food providers to fine dining establishments.
The top fast food chains have been winning over their guests, even in a down year for the restaurant industry So join us for 60 minutes and learn how to apply these winning formulas to your own operations.
Presenter: Stephen Stone, Paytronix
Stephen Stone not only works on the back-end of the loyalty equation; he also belongs to several programs in the restaurant space. His experience as a consumer, combined with the expertise he gained from managing more than 300 loyalty programs in the restaurant industry, allows him to share smart, actionable insights that help restaurants better leverage their programs to increase guest engagement.
Stephen’s past webinars have contained in-depth analysis of some of the top brands in the industry, including Starbucks, McDonald’s, Chipotle, Chick-fil-A, Domino’s Pizza, and Dunkin Donuts, with topics ranging from loyalty programs, to gift card management, to direct email and mobile marketing. Stephen has a bachelor’s degree in professional communications from Fitchburg State University and a master’s degree in communication management from Emerson College.
The "Moneyball Metric" - It's Time to Load the Bases and Make More Intelligent Decisions
What sets a successful restaurant apart from a low-performing one? It's often chalked up to "location, location, location." While location can be important, there are other actors within a restaurant that can make or break how a single location or entire brand performs.
Manager retention is one of those factors. Why managers? Why now?
Because there is a shortage of talent in the industry right now. Unemployment is low which means great general managers are great managers have choices. They are turning over at higher and higher rates. Those restaurants on the unfortunate end of one or two great managers are realizing how that impacts there ability to succeed.
Over the past decade, several large brands have conducted their own studies in search of a single or set of factors that lead to profitable, productive restaurants that customers want to keep coming back to.
What they've found - and what today's industry analysts have confirmed - is that manager retention is the "Moneyball Metric." In other words, great general managers almost always lead to great restaurants - and there's data to prove it.
In this webinar, we'll discuss:
Presenter: Andreas Mettler, Business Sales Executive at HotSchedules, has over 20 years' experience in restaurant technology and operations. Andreas serves international restaurant brands modern and scalable back-office technology to their workforce. He has a masters degree in business administration from the University of Phoenix and calls Atlanta, Georgia home.
TGI Friday’s and Amazon: The Next Frontier in Guest Engagement
TGI Friday’s has taken the concept of digitizing traditional customer experiences to a new level. Not only are guests of the casual family dining concept able to get the full experience without leaving their homes, they don’t even have to pull out their wallets.
This webinar will examine the partnership between TGI Friday’s and Amazon and showcase how traditional brands can not only survive in the Amazon era, but flourish if they properly leverage the tech giant’s capabilities. In one hour you’ll understand how the partnership works, how it benefits both brands, and how you can apply this concept to your own guest engagement strategy.
Competition will be stronger than ever in 2018, which is why it’s important to leverage the tools that will provide the best guest experiences in an increasingly digital marketplace.
Presenter: Stephen Stone, Paytronix
The QSR® Drive-Thru Study: Exploring the Results and Lessons
Today's consumer prizes convenience, which is great news for quick-service restaurants. This need for speed and convenience affords operators the opportunity to capitalize on the drive-thru business more than ever before. And how are they doing it? To gain insight, QSR magazine and SeeLevel HX have once again partnered to research drive-thru essentials in the annual Drive-Thru Performance Study.
We'd like to invite you to join us for a complimentary webinar reviewing the most recent results of the study. In this program, we'll cover the most important findings from the study, including speed of service, order accuracy, customer service, and other key categories; best practices in the drive-thru business, as told to QSR magazine by real, successful operators, and how your brand can become involved in future editions of the study.
Sam Oches, editor, QSR magazine
Steven Maskell, partner, SeeLevel HX
Paul Falkenbach, VP sales & marketing, National Sign Systems
Doug Watson, president, The Howard Company
The five times weekly e-newsletter that keeps you up-to-date on the latest industry news and additions to this website.