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    Jimboy’s Tacos Accelerates Northern California Expansion

  • Industry News December 11, 2017

    Jimboy’s Tacos, Home of the Original American Taco, announced it has signed a development agreement with a longtime franchise partner to continue growing the brand’s presence throughout the Sacramento region. Presidio Inc., the group leading the area’s expansion efforts, has been franchising with Jimboy’s Tacos for more than 20 years, recently opening its ninth location in Sacramento.  This newest location is the first of eight slated to open by the end of 2020. Today, Jimboy’s operates 39 restaurants throughout California and Nevada, 32 of which are in Northern California.

    “We’re thrilled to continue our NorCal growth with a longtime partner who has played a pivotal role in the success of the Jimboy’s brand,” says Bob Andersen, chief executive officer for Jimboy’s Tacos. “We’re making updates across the board to enhance the Jimboy’s experience, which are being well received by our franchisees and guests alike. And although we’re a 64-year-old company, we operate with a startup mentality and are well positioned to make a lasting mark in the fast-growing segment.”

    The new Jimboy’s locations will showcase an updated prototype featuring vintage design elements, natural wood, digital menu boards, historical prints, and stainless-steel attributes that pay tribute to the food trailer from which the first tacos were served. From a real estate perspective, the smaller footprint allows the brand’s franchisees the flexibility to operate where others may not be able to.

    “There are a lot of exciting changes happening at Jimboy’s and, after two decades with the company, we’ve never been more confident about the future of the brand,” said Gary Perez, President of Presidio Inc. and franchisee. “While our look may be changing, our guests can always count on the consistency of our famous tacos that are made to order just like they were in 1954.”

    The Jimboy’s development team is focused on creating opportunities for existing franchisees while pursuing partnerships in new territories. With a proven franchise strategy, lower cost of entry and a simple operations model, Jimboy’s Tacos presents an attractive opportunity for experienced operators to expand their portfolio with a reputable and popular taco concept. A household name in Northern California, Jimboy’s has been serving its famous tacos since 1954 and has earned a loyal following thanks to its signature menu item, the Original Ground Beef Taco.

    Andersen continues, “We are committed to bringing the unique Jimboy’s concept to as many guests as possible through franchising, because nobody should have to miss out on experiencing our signature parmesan-dusted tacos!”

    Jimboy’s is actively seeking franchise partners to grow along the west coast as well as the Sun Belt states.

    News and information presented in this release has not been corroborated by QSR, Food News Media, or Journalistic, Inc.